The biggest mistake marketers make is inauthenticity. If you really are something, you don’t have to shout it.

Our Number One Belief here at the heavyweights is don’t try to “sell” anyone. Instead do the harder work to sort who is likely to truly benefit from your products and services, then tell them the truth about what you can do to bring value.

We have examples about how a fake sell ruined formerly good, big, solid companies. Don’t make the same mistakes. We also have plenty of examples of how authenticity is the most powerful marketing tool. If you want to know more, contact us and ask, we will simple tell you.