Hospital for Special Surgery in Manhattan recently began their first marketing campaign in a decade. I think is was worth the wait.
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March 20, 2014
March 13, 2014
4 Things Healthcare Marketers Learn From Cadillac
You’ll either love this or hate it. But what you think doesn’t matter — it only matters what the target customer thinks. This campaign from Cadillac is a great example of “you can’t talk to everybody” so you use consumer insights to focus like a laser on your targets’ hot buttons.
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March 11, 2014
March 6, 2014
MD Anderson Affiliation for your Cancer Department?
Here is a link to the hospitals affiliating with MD Anderson. Does this help their marketing departments drive more cancer business? Does it make them a better cancer department? The answer is likely yes and yes.
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