Of the marketing terms being used lately, here is the one I think you must understand: Marketing Automation - also referred to as Real-Time Marketing, Customer Engagement, or Community Management. These terms describe what technology now makes possible: a constant process of conversation with our customers and prospects.
Let’s look at the three words above I used to define it: constant, process, and conversation:
1) Constant:
There is always a conversation going on in the marketplace – mostly in digital places we can now monitor. Even traditional analog places, like letters to the editor in newspapers for example, can be monitored digitally.…
