To remain relevant, founder Mark Zuckerberg just paid at least $16 billion for WhatsApp, a mobile messaging app. He knows that within months, and certainly in the next two years, Facebook will be irrelevant unless it evolves quickly. The same is true for our healthcare brands.…
March 11, 2014
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December 30, 2013
A Great Marketing Strategy: Under Promise
There is a marketing strategy called “under-promise-over-deliver.” It was successfully used in the promotion of the Disney movie, Frozen, and there is plenty we can learn from this as healthcare marketers.
Forbes Magazine outlined the Frozen marketing strategy. The summation is Disney promoted the movie as the usual kid fare, and when parents went to the theater, they found a great musical score and interesting plot. Disney kept expectations low in the kid-oriented trailers and commercials focused on the juvenile comic elements. The result was enthusiastic word-of-mouth for a surprising movie.
In Defense Of Disney’s Misleading ‘Frozen’ Marketing – Forbes.…
