There is a rush by healthcare marketers to talk about wellness. Fueled by the fear of the day when we can only make money if we learn how to keep people out of the hospital, there is a trend toward wellness-speak in marketing. But very, very few healthcare providers are making any kind of genuine impact with all this wellness happy talk. Who is making progress? Some employers desperate to cut employee costs.
Data and an abundance of real life case studies overwhelmingly support that employee wellness leads to huge financial benefits in healthcare expense. Smart companies keep their employees out of the hospital.…
