THE HEAVYWEIGHTS

admin March 6, 2014

MD Anderson Affiliation for your Cancer Department?

Here is a link to the hospitals affiliating with MD Anderson. Does this help their marketing departments drive more cancer business? Does it make them a better cancer department? The answer is likely yes and yes.…

admin March 4, 2014

Best Marketing Tool Ever?? A Selfie (Of Course)

Let me start with the point of this post: selfies are a big part of our culture today – and if you play this trend correctly, your patients and their families will promote your facilities and services. Read that last phrase again: your patients and their families will promote your facilities and services.

I’ve written previously that the number of selfies should measure your patient experience. In our culture today, when people like something, they “selfie” (yes, that is a verb) to capture and share their personal experience. President Obama is doing it, famously at the Mandela funeral, and now Ellen’s selfie from the Oscars is breaking all kinds of records for social engagement.…

admin December 30, 2013

A Great Marketing Strategy: Under Promise

There is a marketing strategy called “under-promise-over-deliver.” It was successfully used in the promotion of the Disney movie, Frozen, and there is plenty we can learn from this as healthcare marketers.

Forbes Magazine outlined the Frozen marketing strategy. The summation is Disney promoted the movie as the usual kid fare, and when parents went to the theater, they found a great musical score and interesting plot. Disney kept expectations low in the kid-oriented trailers and commercials focused on the juvenile comic elements. The result was enthusiastic word-of-mouth for a surprising movie.

In Defense Of Disney’s Misleading ‘Frozen’ Marketing – Forbes.…

admin December 23, 2013

Patient Experience Is Measured By Selfies

Patient Experience is now measured by the number of selfies you’ve inspired. In today’s culture, if it’s not worth a selfie, your experience has failed. This is a new measure of how well you are marketing – the number, and attractiveness, of selfie photo opportunities you create.

Even President Obama, at the solemn occasion of the Nelson Mandela funeral could not resist a selfie with the Danish and British Prime Ministers. The funeral was an “experience” with other world leaders and they wanted, like we all do, to document the occasion and share it with all their friends.

Rule #1 of Marketing – Word of Mouth is the best advertising.…

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MD Anderson Affiliation for your Cancer Department?

A Great Marketing Strategy: Under Promise

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