Let me start with the point of this post: selfies are a big part of our culture today – and if you play this trend correctly, your patients and their families will promote your facilities and services. Read that last phrase again: your patients and their families will promote your facilities and services.
I’ve written previously that the number of selfies your patients share can measure your patient experience. In our culture today, when people like something, they “selfie” (yes, that is a verb) it to capture and share their personal experience — an incredible advocacy marketing strategy your organization needs to inspire. President Obama is doing it, famously at the Mandela funeral, and now Ellen’s selfie from the Oscars has broken all kinds of records for social engagement.
Here is a practical-next-step excerpt from my previous post:
“What are some ways you can encourage pictures of happy, healthy, healed people? Create both organization-wide and specific department hashtags. Create photo booths, or photo opportunity set-ups and backdrops. Train employees to take pictures with your patients’ cameras (it’s not a HIPAA violation if the patients request it, and it’s taken on their cameras and phones).
How do you measure your success at patient experience? You start by counting the selfies.”
You probably have better ideas, and I’d love to hear them. Call me to share them (317-684-7777), or if you need ideas on advocacy or wellness marketing, call me to chat. This is not a sales pitch, just an invitation to have a conversation about making it easy for patients to share their experience.
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