Baby Boomer money is spent on Prevention, Early Detection, and Wellness – lots of it and more everyday. This is immediately profitable business for healthcare providers and even more profitable downstream revenue as a result of morbidities discovered in risk assessments you’ll provide.
A big trend is an increase in Baby Boomer spending on various types of elective imaging like CT heart scans or PVD screenings, vaccines, full-body dermatology scans, elective early detection lab work (for cancers and other risks) and more. Boomers generally don’t care if insurance pays – they want it anyway.
I have seen a for-profit group of imaging centers drive huge amounts of profits focused almost solely on early detection. This group is owned by professional investors- not medical people, but business people. The potential downstream revenue is so great from the imaging that they are now investing in nearby cardiovascular clinics and cancer centers.
A survey from the Pew Research Center found that middle class women fifty years of age and older have two clear priorities: 1) taking care of their families; 2) wellness. Both of these things play into your hand as a provider marketer because she can do both better with your Early Detection, Prevention, and Wellness programs. Money is not the issue here – prevention and healthy active lifestyle is where she is willing to spend her own money.
We don’t know exactly what reimbursement will look like under the ACA over the next few years. But we know for sure there is a lot of direct-pay money available to any provider who will help Boomers live a healthy active lifestyle.
Providers who market Early Detection, Prevention and Wellness will make lots of money today – while actually helping people. They will make even more money downstream from the problems detected in screenings.