Your job as a healthcare marketer is to drive the right patient, with the right payer, into the right DRG or CPT. Why? Because it saves lives, lowers the cost of clinical service delivery, and increases the financial sustainability of your organization. In our agency’s second-edition book, learn nine proven things you can start right away to drive money into your system.
Hospital for Special Surgery in Manhattan recently began their first marketing [ + ]
Here is the point to all marketers: your future success depends on how you leverage technology in the next couple years. Think about it, how would you rather be defined by the C-Suite, as essential to revenue and growth or an overhead expense?
Set up a program of screening likely candidates: like every bariatric patient, any CV patient, many cases of memory loss (some misdiagnosed as age related dementia), 80% of any patient that has a primary diagnosis of diabetes, or any man over 50 with a BMI of 30 or greater just to name a some.