Drive the right patient, with the right payer, to the right service line.
We believe healthcare marketing can go from an expense to a revenue producer using targeted patient campaigns.
We believe that if your healthcare marketing department does not drive patient volume in a measurable way, you will always be an overhead expense. But if, as a healthcare marketer, you deliver measurable ROI, you will be valued as a key component of long-term sustainability.
We believe your revenue from population health is coming, but not here… yet. However, the strategies you need to target the right patient volume today will help you control your costs tomorrow.
We believe you have to think and act like healthcare is retail.
We believe there are nine principle strategies needed to fill your customer acquisition funnel and drive measurable ROI.