With the glut of health care competition today, it’s a buyer’s market where consumers rule. Health care marketing will never be the same again. So if you’re looking for the standard warm and fuzzy commercial of a nurse smiling over a baby, this is not the place.

FACT: There is no case study in the US in which advertising and public relations have driven substantial gains in health system market share. However, advertising and targeted publicity – coupled with the right operational systems – can drive profit or contribution far beyond the costs of executing the campaign, while simultaneously enhancing your reputation and your brand. By utilizing proprietary methodologies, such as our Service Line Synergy System™, we are able to drive the Right Patients, with the Right Payers, to the Right Service Lines™. This means you can track both the measurable revenue and the downstream revenue generated by our programs.

Our systems incorporate both self-referring patient and physician referral programs. They not only involve consumer marketing, but they also engage the senior leadership, the medical staff and nursing. This is what providers have been hoping to find – a way to cost effectively drive the right DRG’s without solely relying on physician referrals.