Your corporate message is DYING!

Don’t panic. It’s part of the natural life cycle.

All corporate messages die eventually. We like to think they go to a celestial conference room to be with all the other corporate messages.

It’s nothing to worry about, but it’s something you need to understand: the message life cycle. Just like a product life cycle, a message life cycle follows a predictable path – beginning with development, and going through growth, maturity and ultimately decline. The good news is, following decline, there is usually a period of rebirth where the message is reincarnated in a new form.

Each corporate message life cycle is unique, and can be long or short, depending on the message and the market. Likewise, the return on investment you realize from your message follows a predictable path.

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Recent Heavy Insights Your corporate message is DYING! How to turn $2 million into $40 million Quickly Reduce Your Costs and Raise Your Bottom Line

A Few Brands We’ve Helped Move Forward We are the Agency of Record for Clarian Health, a $5.7 billion, 20,000-employee enterprise. Clarian is one of the top 3 health systems in the country that includes 18 hospitals and 51 health centers & clinical practices. Currently located in Indiana University Hospital, IU Simon Cancer Center will open the world’s most state-of-the-art facility in 2008. Through our relationship with Clarian Health, we have implemented wellness, prevention & detection programs that drive patients to IUSCC for treatment, research and education. P&G is the worldwide giant in consumer products and brand building expertise. P&G Health Care is a multi-billion dollar pharma, bio-tech, and health products division. Our work here includes branding for the bio-tech licensing efforts. That is rare validation indeed to be asked to help brand the world’s foremost authority on branding. Indiana University School of Medicine is the largest medical school in the nation. We have the privilege of working with IUSM through our relationship with Clarian Health. Arnett Health System is one for the country’s largest and most respected multi-specialty medical practices. We have implemented marketing communications and practice building work on their behalf. They are also constructing a 200+ bed hospital to open in 2008. Roche Diagnostics is the worldwide leader in diagnostics for hospitals and laboratories. Roche employees work directly with researchers, clinicians and patients in all fields of medical testing. HealthNet has recently been identified by the White House as one of the top four of the 7000+ Federal Qualified Health Centers (FQHC) in the nation, based on quality of care and financial management. We are the AOR working on all aspects of communication, branding, patient contact and fundraising.