Here are some of the books from the shelves at THE HEAVYWEIGHTS... Last updated 06.17.08
The Answer to How Is Yes: Acting on What Matters While the intention is well meaning, asking "how" too soon can actually slow, halt or derail progress. It's important to frame questions and expectations in the proper way in order to achieve change, and this holds true for both individuals and large corporations. |
Why Good Things Happen to Good People It really IS better to give than to receive. Based on a 50-year study, people who start giving at an early age have better physical and mental health throughout their lives. This inspiring book provides examples of how to live a more generous life, which can have a positive effect on your overall wellbeing. |
Group Genius: The Creative Power of Collaboration Whether you're solving a problem or generating ideas, two heads are better than one. In fact, if you can round them up, dozens of heads are better than that. This book provides real-world examples illustrating how genius resides in the group — not the individual. |
David Meerman Scott is a heavyweight in his own right when it comes to online and viral marketing. New Rules… is a powerful primer on the subject and offers 50 case studies about marketers—from rock stars to entrepreneurs—who have found success using online, viral and other "non-traditional" tactics. Check out this book or visit his blog at WebInkNow.com. |
The Power of Impossible Thinking An entertaining layman's explanation of neuroscience research — about how our minds work to influence our ability to innovate and create success or failure. Change the way you think, and change everything around you. |
Wikinomics: How Mass Collaboration Changes Everything Discover how the digital age is releasing the amazing power of global collaboration and the opportunities it is creating for organizations to generate faster and more powerful results. Get with it, or get left behind. |
First written over 25 years ago, this remains the foundational theory and methodology of competitive business. Every marketing concept for the past three decades has been built on the tenets in this book. |
What Competitive Strategy is to business competition, this seminal work is to the methodology of finding non-competitive market space. Want to make money easily while keeping any competition irrelevant? Then read this. |
Based on the Gallop Organization's interviews with more than ten million top performing managers and employees. Here is the data—not the opinion—but the verifiable data on what great managers are doing correctly. |
A great study of the social and organizational maneuvering in a colony of chimps. Very similar to humans, although more transparent, these primates give us wonderful insights into understanding corporate and individual behavior. |
Amazing stories and clear analysis of the traits needed to survive extreme, life threatening situations — be prepared, stay focused and calm, be decisive, and keep a sense of beauty and humor. You can't read this without finding parallels and applications to facilitate successful living every day. |
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