Consumer Packaged Goods

General information:

info@theheavyweights.com

Publicity:

Amy McLean
publicity@theheavyweights.com

Employment:

jobs@theheavyweights.com

1010 N. Capitol Ave., Suite A100
Indianapolis, IN 46204
P: 317.684.7777
F: 317.684.7007

Recent Heavy Insights
A Few Brands We’ve Helped Move Forward


Thomas’ English Muffins is one of the country’s most revered brands. Among other things, we reintroduced the Thomas’ products to the Foodservice industry.


Nike is the worldwide leader in products for athletes. We have worked on various projects in broadcast (TV) and print. We have also finished projects for adidas and Converse athletic shoes.


For over 100 years, Entenmann’s has been the premier fresh baked goods brand in America. We have worked on packaging, in-store merchandising promotion, advertising and more.


Maplehurst Bakery is the market leader for in-store bakery products. Our work with Maplehurst has lead to merchandising and promotion projects in most major grocery chains, including Wal*Mart, Publix and Albertson’s.


Elasta QP is one of the oldest and most respected brands of haircare products for African-Americans. We have helped this venerable brand find a younger audience, reset the product lifecycle and attain huge sales gains in spite of a declining market. We have worked with other ethnic brands of beauty products with the same client, including launching a brand for Latina residents of the United States.


Red Gold Tomatoes is a regional, but market leading brand of high-quality Midwestern tomato products. We have experience here with POP, retailer programs, FSI’s, broadcast of all types and broker sales programs.