<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>THE HEAVYWEIGHTS</title>
	<atom:link href="http://www.theheavyweights.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.theheavyweights.com</link>
	<description>An advertising agency in Indianapolis, specialized in healthcare marketing, product launches, digital strategy and consumer packaged good.</description>
	<lastBuildDate>Fri, 24 May 2013 12:03:14 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.1</generator>
		<item>
		<title>A design might be pretty, but without simultaneously improving sales, profits and reputation, we want no part of it.</title>
		<link>http://www.theheavyweights.com/a-design-might-be-pretty-but-without-simultaneously-improving-sales-profits-and-reputation-we-want-no-part-of-it/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-design-might-be-pretty-but-without-simultaneously-improving-sales-profits-and-reputation-we-want-no-part-of-it</link>
		<comments>http://www.theheavyweights.com/a-design-might-be-pretty-but-without-simultaneously-improving-sales-profits-and-reputation-we-want-no-part-of-it/#comments</comments>
		<pubDate>Sun, 22 Apr 2012 15:33:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.theheavyweights.com/?p=2566</guid>
		<description><![CDATA[]]></description>
				<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://www.theheavyweights.com/a-design-might-be-pretty-but-without-simultaneously-improving-sales-profits-and-reputation-we-want-no-part-of-it/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Way We Work</title>
		<link>http://www.theheavyweights.com/the-way-we-work/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-way-we-work</link>
		<comments>http://www.theheavyweights.com/the-way-we-work/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 14:46:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About]]></category>
		<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://www.theheavyweights.com/?p=2159</guid>
		<description><![CDATA[Unlike traditional agencies, we work under a fixed-fee process that allows the creation of innovative marketing strategies and tactics that deliver measurable results — all without the endless billable hours and undefined timelines.]]></description>
				<content:encoded><![CDATA[<p>Unlike traditional agencies, we work under a fixed-fee process that allows the creation of innovative marketing strategies and tactics that deliver measurable results — all without the endless billable hours and undefined timelines.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.theheavyweights.com/the-way-we-work/feed/</wfw:commentRss>
		<slash:comments>54</slash:comments>
		</item>
		<item>
		<title>Free Webinars</title>
		<link>http://www.theheavyweights.com/free-webinars/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=free-webinars</link>
		<comments>http://www.theheavyweights.com/free-webinars/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 16:18:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About]]></category>
		<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://www.theheavyweights.com/?p=2167</guid>
		<description><![CDATA[Attend one of our free webinars on healthcare marketing, launching a new product, or social media. Click on the link below to get the most recent schedule. 9 Things to Drive Measurable Patient Volume This webinar will help you transform the marketing program of a health system, physician practice or FQHC into a revenue generator. [...]]]></description>
				<content:encoded><![CDATA[<p>Attend one of our free webinars on healthcare marketing, launching a new product, or social media. Click on the link below to get the most recent schedule.</p>
<p><span id="more-2167"></span></p>
<p><img style="padding: 10px 20px 10px 10px; float: left;" src="http://www.theheavyweights.com/wp-content/uploads/2011/08/9Things_Thumb.jpg" alt="" /></p>
<div style="padding: 17px 5px 0 0;"><strong>9 Things to Drive Measurable Patient Volume</strong><br />
This webinar will help you transform the marketing program of a health system, physician practice or FQHC into a revenue generator. Registration is required and space is limited.</p>
<p><a href="http://www.turnupyourvolume.com/nine-things-webinar-sign-up/" target="_blank">Register</a></div>
<div style="height: 70px;"></div>
<p><img style="padding: 10px 20px 10px 10px; float: left;" src="http://www.theheavyweights.com/wp-content/uploads/2011/08/SocialMedia_Thumb.jpg" alt="" /></p>
<div style="padding: 4px 5px 0 140px;"><strong>Grow! with Social Media</strong><em> </em><strong><em><br />
</em></strong>Social media is only valuable if it can be monetized and used to contribute directly to the growth of your business. This webinar shows you how to leverage social media to effectively find and target new people at the point when they are most interested in what you offer. Registration is required and space is limited.</p>
<p><a href="http://ewebinars.com/3629/e53d4nezn/webinar-register.php?trackingID1=YSMWEBINAR&#038;trackingID2=BUTTON&#038;landingpage=default&#038;expiration=default" target="_blank">Register</a></div>
]]></content:encoded>
			<wfw:commentRss>http://www.theheavyweights.com/free-webinars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Books We Can&#8217;t Put Down</title>
		<link>http://www.theheavyweights.com/reading-list/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=reading-list</link>
		<comments>http://www.theheavyweights.com/reading-list/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 16:43:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About]]></category>
		<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://www.theheavyweights.com/?p=2178</guid>
		<description><![CDATA[Are you a continuous learner? We hope so! Last week’s ideas are already outdated. Check out what CEO, John Luginbill, recommends to read in an effort to keep up with this always changin&#8217; world. Check out the books we love on our Pinterest board.]]></description>
				<content:encoded><![CDATA[<p>Are you a continuous learner? We hope so! Last week’s ideas are already outdated. Check out what CEO, John Luginbill, recommends to read in an effort to keep up with this always changin&#8217; world.</p>
<p><span id="more-2178"></span></p>
<p>Check out the books we love on our <a href="http://pinterest.com/theheavyweights/books-and-other-stuff-we-can-t-put-down/">Pinterest board</a>.</p>
<div style="text-align:center;">
<a href="http://pinterest.com/theheavyweights/books-and-other-stuff-we-can-t-put-down/"><img width="130" height="131" src="http://www.theheavyweights.com/wp-content/uploads/2012/03/Pinterest_PrimaryLogo_Red_RGB.jpeg"></a>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.theheavyweights.com/reading-list/feed/</wfw:commentRss>
		<slash:comments>107</slash:comments>
		</item>
		<item>
		<title>Digital Community Management</title>
		<link>http://www.theheavyweights.com/digital-community-management/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=digital-community-management</link>
		<comments>http://www.theheavyweights.com/digital-community-management/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 18:59:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.theheavyweights.com/?p=2912</guid>
		<description><![CDATA[We have managed a wide variety of social media programs on behalf of clients, ranging from hospital systems to small businesses. We strategically target online audience to increase sales, profit and reputation on behalf of our clients, and engage millions of prospects on a daily basis. Please contact us for more information on this service.]]></description>
				<content:encoded><![CDATA[<p>We have managed a wide variety of social media programs on behalf of clients, ranging from hospital systems to small businesses. We strategically target online audience to increase sales, profit and reputation on behalf of our clients, and engage millions of prospects on a daily basis. Please <a href="http://www.theheavyweights.com/contact">contact us</a> for more information on this service.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.theheavyweights.com/digital-community-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Elasta QP</title>
		<link>http://www.theheavyweights.com/health-beauty/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=health-beauty</link>
		<comments>http://www.theheavyweights.com/health-beauty/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 16:08:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.theheavyweights.com/?p=2225</guid>
		<description><![CDATA[In the first year of their hair care product restart, we helped Elasta QP drive a 17% increase in sales by focusing on a few products and a very narrow demographic in key test markets. They saw scalable sales growth year over year. And were bought by investors a 5 years after the initial relaunch.]]></description>
				<content:encoded><![CDATA[<p>In the first year of their hair care product restart, we helped Elasta QP drive a 17% increase in sales by focusing on a few products and a very narrow demographic in key test markets. They saw scalable sales growth year over year. And were bought by investors a 5 years after the initial relaunch.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.theheavyweights.com/health-beauty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
