3 Things Your Brand Must Know to Stay Relevant

3 Things Your Brand Must Know to Stay Relevant

To remain relevant, founder Mark Zuckerberg just paid at least $16 billion for WhatsApp, a mobile messaging app. He knows that within months, and certainly in the next two years, Facebook will be irrelevant unless it evolves quickly. The same is true for our healthcare brands.…

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Best Marketing Tool Ever?? A Selfie (Of Course)

Best Marketing Tool Ever?? A Selfie (Of Course)

Let me start with the point of this post: selfies are a big part of our culture today – and if you play this trend correctly, your patients and their families will promote your facilities and services. Read that last phrase again: your patients and their families will promote your facilities and services.

I’ve written previously that the number of selfies your patients share can measure your patient experience. In our culture today, when people like something, they “selfie” (yes, that is a verb) it to capture and share their personal experience — an incredible advocacy marketing strategy your organization needs to inspire.…

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Patient Experience Is Measured By Selfies

Patient Experience Is Measured By Selfies

Patient Experience is now measured by the number of selfies you’ve inspired. In today’s culture, if it’s not worth a selfie, your experience has failed. This is a new measure of how well you are marketing – the number, and attractiveness, of selfie photo opportunities you create.

Even President Obama, at the solemn occasion of the Nelson Mandela funeral could not resist a selfie with the Danish and British Prime Ministers. The funeral was an “experience” with other world leaders and they wanted, like we all do, to document the occasion and share it with all their friends.

Rule #1 of Marketing – Word of Mouth is the best advertising.…

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The Marketing Dept Now Spending More On IT Than IT Dept

The Marketing Dept Now Spending More On IT Than IT Dept

Marketing spending on technology is growing much faster than the spending for traditional IT. By 2017, according to Laura McLellen, the Research VP at Gartner, much more money will be spent on computer and information technology by the Chief Marketing Officer than the Chief Information Officer.

That is a stunning prediction. The corporate IT department supplies the computers, laptops, pads, software and updates, access to the internet and internet security, phone systems and voicemail, email, file sharing, archiving and all the things we use every day at a company, and the spending on tech by marketing will be bigger than all that.…

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