3 Things A Great Healthcare Campaign Needs

3 Things A Great Healthcare Campaign Needs

Hospital for Special Surgery in Manhattan recently began their first marketing campaign in a decade. I think is was worth the wait.

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4 Things Healthcare Marketers Learn From Cadillac

4 Things Healthcare Marketers Learn From Cadillac

You’ll either love this or hate it. But what you think doesn’t matter — it only matters what the target customer thinks. This campaign from Cadillac is a great example of “you can’t talk to everybody” so you use consumer insights to focus like a laser on your targets’ hot buttons.…

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MD Anderson Affiliation for your Cancer Department?

MD Anderson Affiliation for your Cancer Department?

Here is a link to the hospitals affiliating with MD Anderson. Does this help their marketing departments drive more cancer business? Does it make them a better cancer department?  The answer is likely yes and yes.

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Best Marketing Tool Ever?? A Selfie (Of Course)

Best Marketing Tool Ever?? A Selfie (Of Course)

Let me start with the point of this post: selfies are a big part of our culture today – and if you play this trend correctly, your patients and their families will promote your facilities and services. Read that last phrase again: your patients and their families will promote your facilities and services.

I’ve written previously that the number of selfies your patients share can measure your patient experience. In our culture today, when people like something, they “selfie” (yes, that is a verb) it to capture and share their personal experience — an incredible advocacy marketing strategy your organization needs to inspire.…

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