Easy HIPAA-Compliant Social Media

Easy HIPAA-Compliant Social Media

HIPAA rules changed slightly in September 2013, but in a practical sense, it won’t affect what marketing departments are doing with social media.

This post from Hive Strategies was published a couple years ago, but is still the best short explanation of social media HIPAA compliance I have ever seen. It is required reading for healthcare marketers. It is so readable and practical I have recommended it countless times in the last couple years to friends in healthcare marketing.

The post covers the “9 no-nonsense rules for compliant social media” and some FAQs. But (spoiler alert) here is the exciting conclusion of the post: social media compliance is pretty easy.…

Read More…

Two Steps To Get Online Consumer Recommendations

Two Steps To Get Online Consumer Recommendations

Here is a great idea and there are hundreds of ways you can do something similar.

Some innovative restaurants have noticed the consumer trend of posting shots of food on Instagram. It’s an epidemic practice commonly called Foodstagram. So they have created an incentive (meals to kids-at-risk) for consumers to share at their restaurants.   It is exponential word-of-mouth, the ultimate peer recommendation.

How do you identify an opportunity to get others to promote a healthcare organization online? Here are two steps and an quick example:

1) Look at what is already hot. Join an existing conversation.  Don’t waste your time and effort trying to create something new.…

Read More…

Example of GREAT social media content

Example of GREAT social media content

I know this is extreme, but I wanted to share Telekinetic Coffee Shop Surprise because this is an example of great social media content. Why so “great?”

  1. It clearly delivered a brand message.
  2. It created a consumer purchase interest in the product far beyond it’s cost of production. In fact, this was much cheaper to execute than many tv spots. Of course, the media execution online was nearly free.

So, why is this relevant to healthcare marketers?

My challenge to healthcare marketers is to think bigger than traditional advertising. I am not suggesting this kind of “prankvertising,” but something closer to this outrageousness in a coffee shop than the pictures-of-people-in-scrubs we generally do in healthcare messaging.…

Read More…

Case Study: Israel Affordably Manages Campaigns Via Social Media

Case Study: Israel Affordably Manages Campaigns Via Social Media

Do you have the right-sized staff to execute social media? The country of Israel shows us an innovative way to execute large-scale advocacy campaigns using social media.

First a definition of Advocacy: the act of pleading for, supporting, recommending, promotion, or championing an idea or cause

Used in a sentence: “Our doctors advocate wellness lifestyle changes to save lives.”

In healthcare, we usually advocate for wellness issues like early detection, prevention, smoking cessation, healthy living, weight management, etc. We tie those advocacy efforts into strategies to bring in new patients and keep existing patients healthier.

Advocacy is not Brand advertising, although you can both define your brand and drive patient volumes with advocacy marketing.

Read More…