I know this is extreme, but I wanted to share Telekinetic Coffee Shop Surprise because this is an example of great social media content. Why so “great?”
- It clearly delivered a brand message.
- It created a consumer purchase interest in the product far beyond it’s cost of production. In fact, this was much cheaper to execute than many tv spots. Of course, the media execution online was nearly free.
So, why is this relevant to healthcare marketers?
My challenge to healthcare marketers is to think bigger than traditional advertising. I am not suggesting this kind of “prankvertising,” but something closer to this outrageousness in a coffee shop than the pictures-of-people-in-scrubs we generally do in healthcare messaging.…