You must learn a new skill – how to convert consumers who will underutilize the health system. That means getting healthy young people to opt-in/sign up. Who can teach us how to do it well? One great case study comes from the evil people on the other side of the argument.
At a recent “Opt-out” promotion funded by an extreme political group, they recruited (or “de-recruited”) twenty-somethings – here is an excerpt via the New York Times:
“The group’s communication director, David Pasch, wrote an email to The Tampa Bay Times describing a drunken event at Saturday’s University of Miami-Virginia Tech football game:
‘We rolled in with a fleet of Hummers, F-150’s and Suburbans, each vehicle equipped with an 8’ high balloon bouquet floating overhead.…