Best Marketing Tool Ever?? A Selfie (Of Course)

Best Marketing Tool Ever?? A Selfie (Of Course)

Let me start with the point of this post: selfies are a big part of our culture today – and if you play this trend correctly, your patients and their families will promote your facilities and services. Read that last phrase again: your patients and their families will promote your facilities and services.

I’ve written previously that the number of selfies your patients share can measure your patient experience. In our culture today, when people like something, they “selfie” (yes, that is a verb) it to capture and share their personal experience — an incredible advocacy marketing strategy your organization needs to inspire.…

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The Marketing Dept Now Spending More On IT Than IT Dept

The Marketing Dept Now Spending More On IT Than IT Dept

Marketing spending on technology is growing much faster than the spending for traditional IT. By 2017, according to Laura McLellen, the Research VP at Gartner, much more money will be spent on computer and information technology by the Chief Marketing Officer than the Chief Information Officer.

That is a stunning prediction. The corporate IT department supplies the computers, laptops, pads, software and updates, access to the internet and internet security, phone systems and voicemail, email, file sharing, archiving and all the things we use every day at a company, and the spending on tech by marketing will be bigger than all that.…

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Case Study: How To Get 20-Somethings To Opt-In

Case Study: How To Get 20-Somethings To Opt-In

You must learn a new skill – how to convert consumers who will underutilize the health system. That means getting healthy young people to opt-in/sign up. Who can teach us how to do it well? One great case study comes from the evil people on the other side of the argument.

At a recent “Opt-out” promotion funded by an extreme political group, they recruited (or “de-recruited”) twenty-somethings – here is an excerpt via the New York Times:

“The group’s communication director, David Pasch, wrote an email to The Tampa Bay Times describing a drunken event at Saturday’s University of Miami-Virginia Tech football game:

‘We rolled in with a fleet of Hummers, F-150’s and Suburbans, each vehicle equipped with an 8’ high balloon bouquet floating overhead.

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Online Risk Assessments Drive High-Contribution Patient Volume

Online Risk Assessments Drive High-Contribution Patient Volume

I am stunned by the short-term and long-term positive effect on bottom line contribution margin of online risk assessments.

Why?

  • In year #1, 2% of everyone you get into an online assessment will turn into a procedure – an actual surgery event. So if you get 5,000 people online (an easy target) you drive a marginal 100 surgeries
  • Results actually build year over year – meaning you will make more money from your efforts in years 2 and 3 than you did from year 1
  • You are not directly competing with other hospitals and providers but making claims of being a better clinical choice – you are instead owning the uncontested market by providing free help those in the community (Ironically, the best way to drive profitable volume)
  • Offering risk assessments will increase your marketshare.  

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