Here is some great advice about making and keeping friends in life: Be interested, not interesting.
It’s also the best advice for marketers – especially marketers of healthcare providers.
Yet most of healthcare marketing is nothing more than trying to be interesting. What results is corporate narcissism - talking exclusively about how great, competent, technologically savvy, world class or whatever our doctors and hospitals are.
We have misinterpreted the research about our brand position by bragging about ourselves. Corporate narcissism.
What patients want us to do instead is to care about them. To be truly interested instead of trying to be interesting.…