3 Things A Great Healthcare Campaign Needs

3 Things A Great Healthcare Campaign Needs

Hospital for Special Surgery in Manhattan recently began their first marketing campaign in a decade. I think is was worth the wait.

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Two Steps To Get Online Consumer Recommendations

Two Steps To Get Online Consumer Recommendations

Here is a great idea and there are hundreds of ways you can do something similar.

Some innovative restaurants have noticed the consumer trend of posting shots of food on Instagram. It’s an epidemic practice commonly called Foodstagram. So they have created an incentive (meals to kids-at-risk) for consumers to share at their restaurants.   It is exponential word-of-mouth, the ultimate peer recommendation.

How do you identify an opportunity to get others to promote a healthcare organization online? Here are two steps and an quick example:

1) Look at what is already hot. Join an existing conversation.  Don’t waste your time and effort trying to create something new.…

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Hospital Marketing Strategy – The 3 M’s

Hospital Marketing Strategy – The 3 M’s

Here is a great short hand way to make sure you have thought through a complete marketing strategy to build hospital patient volume:

We call this The 3M’s: 1) Market-Target; 2) Motivating Message; 3) Movement. (I know we are kinda cheating by making “market-target” one word and Motivating Message count as one M… but this is still helpful information so keep reading anyway.)

1) Market-Target: First determine the size or the market and the current trends. Then determine the target (person) in the market that is most likely to value what you do.

You need to know if the market is big enough to pay you back for your effort and expense.…

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