3 Things A Great Healthcare Campaign Needs

3 Things A Great Healthcare Campaign Needs

Hospital for Special Surgery in Manhattan recently began their first marketing campaign in a decade. I think is was worth the wait.

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4 Things Healthcare Marketers Learn From Cadillac

4 Things Healthcare Marketers Learn From Cadillac

You’ll either love this or hate it. But what you think doesn’t matter — it only matters what the target customer thinks. This campaign from Cadillac is a great example of “you can’t talk to everybody” so you use consumer insights to focus like a laser on your targets’ hot buttons.

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3 Things Your Brand Must Know to Stay Relevant

3 Things Your Brand Must Know to Stay Relevant

To remain relevant, founder Mark Zuckerberg just paid at least $16 billion for WhatsApp, a mobile messaging app. He knows that within months, and certainly in the next two years, Facebook will be irrelevant unless it evolves quickly. The same is true for our healthcare brands.

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MD Anderson Affiliation for your Cancer Department?

MD Anderson Affiliation for your Cancer Department?

Here is a link to the hospitals affiliating with MD Anderson. Does this help their marketing departments drive more cancer business? Does it make them a better cancer department?  The answer is likely yes and yes.

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