“One of the most striking things about THE HEAVYWEIGHTS is their degree of pragmatism. From our first meeting they talked about how we would achieve measurable results, metrics and return on investment. Unlike some marketers, who are interested in doing the biggest and coolest creative, THE HEAVYWEIGHTS talked about what would drive profit and adoption.”
“You can always expect a few things from John and his firm:
1.You are going to get superior thinking.
2. Your project will be delivered on time and on budget.
3. You will have a good time and learn a lot in the process. If you need an agency that "gets it" I highly recommend John and The Heavyweights.”
Head of Global Digital Marketing
"John Luginbill is as solid a marketing professional as I have met in my 25+ year marketing career. He has fearlessly taken on the health care industry by introducing solid marketing strategies and best practices that work for Fortune 100 companies. Now that the health care industry’s business model is undergoing the most profound change in its history it is now willing to listen to John. If it takes his advice, it will be handsomely rewarded!!!"
Chief Marketing and Strategic Officer
BayCare Health System
“…our collaborations produced results. From “sold out” seminars, to quadruple‐digit increases in online risk assessment traffic, to national accolades for our campaigns, our partnership with The Heavyweights was
Director of Marketing Communications and Public Relations
Indiana University Health West Hospital
“Thankfully, we had worked with THE HEAVYWEIGHTS for marketing and communications strategy and support for several years, and knew of their expertise in health care and non-profit communications and social media. Their Turn Up Your Volume 8-week Social Move program helped us tackle our concerns and get our social media efforts on track.
If I had to pinpoint one time-saving tip as a “must do” for people working in non-profits who are developing a social media strategy, it would be to check out Social Move!”
“As the Director of Trauma Services and a Professor of Surgery, my focus and time is ultimately dedicated to the hospital, patients, staff and students. The Turn Up Your Volume program taught me to engage in online medical conversations and social media in an efficient manner that accommodated my demanding schedule.”
Dr. Larry Reed
Director of Trauma Services
Indiana University Health - Methodist Hospital
“I would recommend THEHEAVYWEIGHTS to anyone trying to figure out strategic direction and creative approaches to communication and publicity.”
VP General Manager
“As someone who was new to social media, I found the Heavyweights to be a great partner. They helped us go from concept to launch on an expedited schedule, and we would not have been able to do it without them. The Social Move program helps you define what you really want to accomplish, and the Heavyweights team makes it happen by setting goals and objectives and helping you stick to them.”
“In this age, online communication is one of the most effective tools for connecting ideas and people in different parts of the state and around the globe, The Heavyweights understand our mission, and they act as an extension of our team when designing social media platforms that will ultimately broaden our audience and increase our reach.”
Director of Operations
IU Office of Economic Development and Engagement
“John was a terrific choice to present at our national conference. He definitely got the attention of our attendees, not only with his edgy approach, but most importantly with his in depth knowledge of the healthcare industry and what makes hospitals tick.”
VP of Marketing
"John, leads a great advertising agency in Indianapolis that specializes in increasing patient volumes for hospitals. John's agency is one of the few that will declare its core
strength and hang their hats on their expertise. The HEAVYWEIGHTS also is among the first agencies that truly understood the potential of social media and put into practice for themselves and can recommend to their clients. I've enjoyed working with John and his staff. They are a great creative and strategic team to help with your advertising and marketing challenges. I highly recommend them."
Michael Gass Consulting