Press

November 8, 2012 – theindychannel.com
John Luginbill is interviewed by Stacia Mathews from RTV6 about affects of negative & positive Social Media

 

April 26, 2012 – Chicago Medicine, April 2012 Issue
Starting on page 18, John is quoted throughout the article by Howard Wolinsky.

 

January 19, 2012 – Fox Business News Online
Fox Business News Online quotes John Luginbill again about insurance advertising – much to John’s surprise

 

January 19, 2012 – Insure.com
John Luginbill is quoted in this article as an expert in insurance advertising based on our work for some health insurers. Even John thinks that is a stretch.

 

January 10, 2012 – AllBusiness.com
An article by Karen Leland quotes John Luginbill about the value of ebooks in lead nurturing.

 

December 24, 2011 – Innovation Excellence.com
John Luginbill reflects on the past year in social media, from highlighting historical moments, notable achievements, new terms and alarming statistics

 

December 15, 2011 – Dentistry IQ
An article written by John Luginbill on how to triple your practice in less than three years.

 

December 2, 2011 – Beckers Orthopedic & Spine
An article by John Luginbill answering eight (8) big questions on orthopedic practice management.

 

December 2, 2011 – HealthWorks Collective
An article by John Luginbill on how to attract new patient volume and not just try to sell them your contribution-rich procedures.

 

December 1, 2011 – HealthWorks Collective
An article where John Luginbill discusses how Walmart has now decided they will dominate primary care and “become the largest provider of healthcare services in the nation.\”

 

December 8, 2011 – Healthcare Association of New York (HANYS)
Webinar featuring John Luginbill who explains how to show measureable return on investment (ROI) for your social media efforts.

 

November 29, 2011 – HealthWorks Collective
An article by John Luginbill on how hospitals can effectively measure the impact that their social media program has on their local community.

 

November 28, 2011 – Chris Bevolo
Listen to a Healthcare Podcast featuring a discussion on John Luginbill.

 

November 28, 2011 – Chiropractic News
An article written by John on how positive reviews of your practice will draw new patients through the power of social media.

 

November 19, 2011 – IndyStar
A nice showcase of John and THE HEAVYWEIGHTS

 

October 29, 2011 – Indiana Economic Digest
Article discusses the launch of RepuChek that helps doctors to reduce negative comments and counteract those that exist by encouraging positive patient reviews.

 

October 12, 2011 – HealthLeaders Media
In this column, HealthLeaders Media gives John props by practically reprinting his SHSMD presentation.

 

October 11, 2011 – TMCnet.com
An article on how physicians can grow their practice and increase practice value to help exponentially increase patient referrals.

 

October 5, 2011 – HealthLeaders Media
Article discussing John’s philosophy that the goals of the CFO and Marketing are aligned… or should be.

 

August 9, 2011 – ChiroEco Article
John discusses six steps to practice growth.

 

July 22, 2011 – MedTopicWriter Article
Turn Up Your Volume gets extra exposure.

 

July 12, 2011 – MarketWatch Article
Article discusses the launch of THE HEAVYWEIGHTS‘ Education Center.

 

June 6, 2011 – Beckers Hospital Review
An article in which John is quoted.

 

May 11, 2011 – Healthcare Marketers
An article written by John on how social media is a great way to engage patients and drive profitable patient volumes at the same time.

 

May 3, 2011 – Becker’s Orthopedic, Spine & Pain Management Review
The article by Laura Miller quotes John Luginbill about how to track and leverage social media.

 

April 11, 2011 – Becker’s Orthopedic, Spine & Pain Management Review
Orthopedic and Spine surgeons are especially susceptible to the whims of online reviews and social media. Here Orthopedic and Spine Review quotes John in their article regarding this topic.

 

March 31, 2011 – Becker’s Orthopedic, Spine & Pain Management Review
An article written by John on how orthopedic surgeons can successfully become involved in social media.

 

March 28, 2011 – Portfolio.com
John’s perspective on how to execute a B2B vs B2C strategy.

 

March 21, 2011 – Wall Street Journal
THE HEAVYWEIGHTS office was selected to inaugurate this new WSJ series. John is quoted.

 

March 21, 2011 – Wall Street Journal
The WSJ features pictures of our office with comments about our unusual work style as well as work environment

 

March 15, 2011 – Progressive Physician
John is quoted.

 

March 1, 2011 – SHSMD Spectrum
An article written by John featuring our client, HealthNet, with quotes from Kay Johnson.

 

February 14, 2011 – BtoB Magazine
Our partner, and former Google honcho, Julie Warnecke, is quoted here.

 

February 14, 2011 – Indianapolis Business Marketing Association
An interview with John before his presentation to the IBMA.

 

February 11, 2011 – Strategic Health Care Marketing
John’s views on driving general surgery volume and industry response commentary.

 

February 9, 2011 – Press Release
Some of our own propaganda.

 

February 8, 2011 – Press Release
Some of our own propaganda.

 

February 7, 2011 – American Medical News
John is quoted.

 

December 14, 2010 – Social Media Blog
John is quoted.

 

October 13, 2010 – HOW Design
A national design magazine featuring our space and unusual culture.

 

August 31, 2010 – HITECH Answers
John is quoted.

 

August 23, 2010 – Press Release
Some of our own propaganda.